We are a design agency, right?
But, what does design mean?
Well, we won’t be taking the responsibility of such an epic task as defining the term. However, one thing we can do is to highlight its meaning, or some of its meanings, in the language it originally came from: (English). It basically means to project or to plan.
Based on that we can state out loud that design goes far beyond the artistic nature, which, fair enough, is indeed deeply present. But way before that there are steps of a process that involve moments of research and data collection, others such as defining necessities, for both the consumer as well as the company, among several other steps, which will result in an “object” that is visually pleasant, as well as complete in functional and strategic terms.
User centered design
Understand you and your consumers Their ways to think and act.
Reach the touchpoints Insert you on your consumer's everyday.
Raise conversion rates Rich experiences to be kept in the memory.
Raise return on investments Oportunities to multiply your profits.